Terms of Use — Evolve or Expire

These Terms of Use ("Terms") govern your access to and use of the Evolve or Expire website (the "Site") operated by Evolve or Expire ("we," "us," or "our"). By accessing or using the Site, you agree to be bound by these Terms. If you disagree with any part of the Terms, you may not access the Site.

1. Use of the Site

You agree to use the Site only for lawful purposes and in a way that does not infringe the rights of, restrict, or inhibit anyone else's use and enjoyment of the Site.

2. Intellectual Property

All content on this Site — including text, graphics, logos, images, and the underlying concepts, frameworks, and methodologies presented in "Evolve or Expire" — is the property of Evolve or Expire or its content suppliers and is protected by applicable copyright and trademark laws. You may not reproduce, distribute, modify, create derivative works of, publicly display, or exploit any content without prior written permission.

3. Book Content and Frameworks

The frameworks, playbooks, and methodologies discussed on this Site and within the book (including but not limited to the 5 Stages of Evolution, the 3-Stage Engine, Time Robbery Calculator, Kill Switch Protocol, and departmental playbooks) are provided for informational and educational purposes. They are not a substitute for professional advice tailored to your specific business situation.

4. Disclaimer

The Site and its content are provided "as is" without warranty of any kind, either express or implied. We do not warrant that the Site will be uninterrupted, error-free, or free of viruses or other harmful components. Results from applying any framework or playbook depend on many factors outside our control.

5. Limitation of Liability

To the maximum extent permitted by law, Evolve or Expire and its author shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of or inability to use the Site, the book, or any related services.

6. Third-Party Links

The Site may contain links to third-party websites (such as Amazon, Calendly, LinkedIn, and X). We are not responsible for the content, privacy practices, or terms of service of any third-party sites.

7. User Conduct

You agree not to:

Use the Site in any way that could damage, disable, or impair it
Attempt to gain unauthorized access to any part of the Site or its systems
Use automated means to scrape or harvest content from the Site
Use the Site to transmit any material that is unlawful, threatening, or otherwise objectionable

8. Booked Calls and Meetings

When you book a discovery or adaptation call through the Site, you agree to provide accurate information. We reserve the right to reschedule or cancel meetings as needed. Calls may be recorded for quality and follow-up purposes, with your consent at the time of the meeting.

9. Changes to These Terms

We reserve the right to modify these Terms at any time. Your continued use of the Site after any changes constitutes your acceptance of the new Terms. The "Last updated" date at the top of this page reflects the latest revision.

10. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the jurisdiction in which Evolve or Expire operates, without regard to its conflict of law principles.

11. Contact Us

If you have questions about these Terms, please contact us at innovations@lunarstrategy.com.